Voluntary & Supplemental Benefits

Workplace marketing focuses on the sale of voluntary and supplemental benefits to employees through their employer. Similar to insurance purchased through traditional methods, insurance purchased through the workplace is typically individually owned and portable. In addition, it is usually easier to apply for with no medical exams and limited medical questions to answer on the application.

Employers can continue to offer options for their employees in an age when the portion that they pay for non-medical benefits is shrinking.  They get credit for offering a smorgasbord of products, even though they are not paying for all of them.

Employees prefer to purchase their voluntary benefits at their workplace - due to convenience, lower cost, ease of qualifying, and comprehensiveness of coverage.

Brokers can provide the avenue for such benefits, rather than leave that option open for other sales representatives calling on their groups.  If it's their referral, they will be paid for it.